WebAug 21, 2024 · According to The Shipley Proposal Guide, “win themes (or major themes) apply to the entire proposal. They usually tie a single, unique discriminator to a critical customer need.” In layman’s terms, win themes are statements you make that illustrate why a client should choose your offering. Generally, win themes consist of three things: WebSeven Pillars of Effective Proposals. After 50 years of working with clients in various industries and global locations, Shipley has learned and documented seven pillars of …
Shipley Associates – Helping you win business!
WebEnhance capture planning effectiveness by aligning activities. Select a compatible medium—whether text, presentation, or web-based—to develop, review, share, and update capture plans. Keep the process dynamic, flexible, interactive, and current. Maintain a balance between planning and execution. WebProbability of win (Pwin) helps you track and monitor how likely you are to win an opportunity. In business development metrics, it is important to calculate an accurate Pwin so you can plan capture and proposal efforts … physical therapy virginia beach
How to Develop an Effective Win Strategy [Guide
WebApr 12, 2024 · Shipley was split to the left, Anderson lined up to the right, and A&M was in a soft coverage to prevent a deep pass. Shipley bent his route toward the middle at about 10 yards and then looked for Anderson. "You halfway plan it coming out of the huddle," Shipley said in the 2011 interview, "and everybody was in the right position at the right time. WebA Win Theme is a short, focused message that you want to get across to your customer. At this stage it only needs to be a bullet point, something snappy that is focused on your customer issues and supports your strategy. For example: “Double the capacity, one third of … WebDevelop your strategy and tactics Implement and validate your strategy with the customer Attain a favored position: Build and strengthen customer relationships to understand their objectives Capture/opportunity planning best practices have proven effective in a range of organizations, not just large contractors. physical therapy vineland nj